McDonald's & Hello Kitty

Year / 2023

Category / TVC and Packaging

Position / Creative

About /

McDonald’s Hong Kong is collaborating with Hello Kitty for its Prosperity burger series as part of its Chinese New Year campaign. This campaign work exclusively with Hello Kitty for its 50th anniversary celebration. This is also a regional partnership led by the Hong Kong market. Hong Kong took the lead in overall creative ideation, packaging, development, and coordination. Meanwhile, the campaign has already launched in a few Asia markets including Macau, Taiwan, Indonesia, Thailand, and Brunei, with more markets to follow.