Bonaqua

Year / May 2025

Category / Print, and Social video

Position / Creative

About /

【 Living simply, passed on by you” 】

(生活從簡由你接力)

The campaign features three major engagement phases, including a cross-platform rewards programme, a lucky draw, and the “one million bottle recycling challenge”. By combining Bonaqua’s brand values with Carbon Wallet’s gamified rewards platform, the initiative aims to inspire consumers to make small but meaningful changes toward a more sustainable lifestyle. 

This campaign also paired top-tier talent Ivy So with key opinion leaders (KOLs) Chichi, Boris, and Tony Wutsztung to champion Bonaqua’s core mission: inspiring a “Living Simply” lifestyle. Through a series of engaging short reels, the campaign encouraged consumers to adopt the philosophy of “Living simply, passed on by you.” By connecting everyday actions to meaningful environmental contributions, the initiative made sustainability feel rewarding, accessible, and actionable for everyone, ultimately driving a collective movement toward a greener world.