BOC GO Card

Year / August 2025

Category / TVC, Print, Card design revamp, and Social content

Position / Creative

About /

【GO Card: GO Beyond Boundaries】

BOC Credit Card has unveiled a campaign featuring local singer MC Cheung, introducing the latest BOC Go Card.  

Rebranded as an aspirational "GO Card" with a strategic "GO體驗, GO享受" philosophy that communicates elevated experience and premium enjoyment while embodying movement and limitless possibilities. This concept translates seamlessly into the visual identity, while celebrity MC Cheung's bicultural lifestyle provides an authentic representation for the target audience.

The “Go” in the card’s name represents “departure” and “action”, symbolising effortless travel for customers to explore leisure and entertainment in Hong Kong and Mainland China, said a spokesperson from BOC Credit Card.  Within the card, the “Go” logo features an arrow and the infinity symbol, signifying cross-boundary interconnectivity and borderless integration.